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Who are we?

​​ is your source for high-quality, American Made, Polyurethane No-Crush Wheels! No-Crush Wheels, Zero Crush Wheels, Flex-Grip Wheels, Durasoft® Roller Alternative, Pacing Wheels, Bottle Spacer Wheels, Metering Wheels, Spider Wheels, Hold-Down Wheels - Whatever you call them, we are your single source for the highest quality polyurethane wheels!

The need we saw

​​ was founded because of hearing our customers consistently say – “we always have a need for these types of No-Crush Wheels…we just never know where to find them!” As they say, build it and they will come - ​​ was officially launched in 2023 to be your source of high-quality, molded polyurethane Zero Crush wheels.

How long have we been around?

While the ​​ brand and website are still relatively new, the company behind ​​ is far from inexperienced! ​​'s parent company, Meridian Laboratory has been a manufacturer of high-quality, molded polyurethane products since 1963.

Where are we located? and our parent company, Meridian Laboratory is located outside of Madison, WI.  With a focus and the ability to deliver high-quality, standard, and custom molded polyurethane rollers, wheels, grippers, and more - we look forward to all types of molded polyurethane challenges!

What is ML6 Polyurethane?'s polyurethane No-Crush Wheels are made exclusively with ML6 Polyurethane!  ML6 Polyurethane by Meridian Laboratory is a proprietary and superior blend of polyurethane that is unique and exclusive to Meridian Laboratory and This ensures the most durable, long-lasting, and high-quality molded polyurethane products are provided to customers worldwide.

Want to learn more?  Click here!

The best in the industry

You can trust the wheels from to be the highest quality molded polyurethane No-Crush Wheels for your use!

Have a need for other molded polyurethane rollers and products? Meridian Laboratory’s Polyurethane ML6 division has the ability to deliver molded polyurethane rollers, wheels, bearings, cam followers/track rollers, idler wheels, grippers, and more!

Interested in other molded polyurethane products? is your single source for No-Crush Wheels.  If you're looking for other molded polyurethane products, our parent company - Meridian Laboratory has been a manufacturer producing the highest quality molded polyurethane products in Madison, Wisconsin since 1963.  Meridian Laboratory offers a wide range of standard and custom-molded polyurethane solutions!

Click below and learn how we can deliver standard and custom-molded polyurethane solutions for you!

2415 N. Pleasant View Rd.
Middleton, WI 53562
(608) 831-0300

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